e.l.f. Cosmetics has unveiled its new limited-edition Electric Mood collection, born from Beautyscape, the brand’s annual competition which offers beauty’s rising stars a once-in-a-lifetime chance to help build an original beauty collection.
 
In this year’s competition, e.l.f. mixed it up joining forces with music artists, Tove Lo, Pitizion and Tiana Major9, each of whom are the inspiration for one of the three Electric Mood collections.
 
Continuing e.l.f.’s ongoing commitment to inspire generations of young enthusiasts to be strong, smart and bold, Girls Inc. also played a role in Beautyscape – from which three alumnae, Nina Ho, Joleena Mundy, and Aryana Richardson, were selected to participate in the creation of the beauty collection.
 
“Beautyscape was born out of e.l.f.’s purpose of empowering others and encouraging self-expression,” said Kory Marchisotto, CMO, e.l.f. Beauty. “Remixing the competition this year with UMGB and Girls Inc. to force multiply was truly inspiring. The connection between the artists, winners and alumnae was instant and beautiful – and you can see the magic in all three collections.”
 
About the Collections
 
Electric Mood includes three unique beauty collections, each inspired by a music artist.
 
The first collection inspired by Grammy and Golden-Globe nominated Swedish singer and songwriter Tove Lo has a “glitter meets rock and roll grit” vibe. The lineup includes the Disco Glitz Brow & Eye Kit, Hydrating Balm, Glassy Skin Balm and Electric Mood Brush.
 
The second collection inspired by future-facing R&B, soul and hip-hop artist Tiana Major9, is vibrant and colorful. It includes the Feeling Lucky Eyeshadow Palette, Lip Duo and Illuminating Elixir.
 
The third collection inspired by superstar Colombian singer and songwriter Pitizion has a “sun-kissed skin and bold lip” theme. It includes the Shadow Crayon Duo, Pumping Sheer Slick and De La Sol Cream Face Quad.
 
Song Remixes
 
As a special encore, Tove Lo, Pitizion and Tiana Major9 have each remixed a song inspired by their beauty collection and music style that will be available on Spotify. The Beautyscape remixes of Tiana Major9’s “Lucky” and Pitizion + Adso Alejandro “Apatía” will be available starting July 2. Tove Lo’s “Cool Girl” (The Beautyscape Remix) will be available on Spotify starting July 9.